Skin that wants balance.
Designed with normal, combination, oily and easily dehydrated skin in mind—especially when traditional gel cleansers leave you feeling tight.
Korean inspired · Australian made
Serious formula.
Cheeky personality.
A daily gel cleanser designed to cleanse, cushion and gently refine—with rice protein, panthenol, centella and Australian botanicals.
01
Cleans without stripping
02
Hydrates + cushions
03
Gently smooths + brightens
04
Calms + balances
THE DAILY RESETThe gentle gel cleanser
Clean without
the carry-on.
More than clean: soft, calm, hydrated skin that is ready for the rest of your routine.
This lightweight gel lifts away everyday buildup while hydration and conditioning actives help keep the finish smooth, comfortable and never stripped.
- 01Cleans without stripping
- 02Hydrates + cushions
- 03Gently refines + brightens
Squeaky CleanGentle gel cleanser150 mL · $24.95 AUD · Limited first drop
Made for real skin
Thoroughly clean.
Surprisingly soft.
A daily cleanser for anyone who wants to remove the day without taking their skin’s comfort with it.
Light gel. Soft finish.
- Lightweight gel texture
- Soft, easy-rinsing foam
- No added fragrance or essential oils
- Natural warm tint from botanical extracts may vary
Inside the formula
Every ingredient has a job.
Cleanse, hydrate, calm and gently refine.
Tap to see what each ingredient brings to the daily reset.
01Soften + smoothHydrolysed rice proteinConditions the skin for a softer, smoother and more supple post-cleanse feel.+
Why it is here
Our Korean-inspired hero. Hydrolysed rice protein forms a lightweight conditioning veil over the skin, helping to improve softness and smoothness so cleansing feels like the beginning of your skincare routine—not something your skin has to recover from.
02Hydrate + comfortPanthenol · 1%Draws in moisture and helps support the skin barrier for a calm, cushioned finish.+
Why it is here
Also known as pro-vitamin B5, panthenol is a humectant and skin-conditioning ingredient. Used at 1% in our working formula, it helps replenish moisture, reduce that tight after-wash feeling and leave skin soft, comfortable and ready for what comes next.
03Calm + protectCentella asiatica · 0.1%Helps soothe the look of stressed skin while providing antioxidant support.+
Why it is here
A Korean skincare favourite known for its soothing, antioxidant and skin-supporting properties. Centella complements the formula’s comfort-first approach, helping skin look calm, balanced and less bothered after cleansing.
04Hydrate + replenishHydractinA targeted hydration complex selected to support moisture retention, softness and bounce.+
Why it is here
Hydractin gives the cleansing step a hydration upgrade. It is included to help skin retain moisture and feel smoother, softer and visibly refreshed after rinsing—supporting the formula’s clean-but-never-stripped promise.
05Fresh-looking finishKakadu plumA native Australian fruit extract selected to support a fresh, bright-looking finish.+
Why it is here
Kakadu plum is naturally associated with antioxidant-rich skincare. In this rinse-off formula, its extract brings an Australian botanical layer and complements our fresh-skin, comfort-first approach.
06–09Four essentialsThe supporting castNative antioxidants, gentle exfoliation, dependable hydration and a mild sulphate-free cleansing base.+
Desert lime
Desert lime is valued in skincare for its antioxidant properties and fresh-skin appeal. Paired with Kakadu plum, it helps revive a dull-looking complexion while giving our Korean-inspired formula a distinctly Australian point of view.
Willow bark + lactic acid
White willow bark extract and lactic acid bring gentle surface refinement to the daily cleanse. Together they help loosen dead skin buildup, smooth the look of texture and leave the complexion feeling fresh and polished—without turning your cleanser into an intensive peel.
Glycerine
Glycerine attracts water to the skin and helps hold it there. It balances the cleansing system with dependable hydration, helping skin feel replenished rather than squeaky or tight.
Gentle cleansing pair
Lauryl glucoside and cocamidopropyl betaine create a mild, easy-rinsing foam. They are selected to cleanse thoroughly while respecting the skin’s natural comfort, leaving it fresh, soft and ready for the rest of your routine.
Why CHEEKY?
Wash the day off.Keep the good stuff.
The old-school gel cleanseThe CHEEKY daily reset
Focused mainly on removing oilCleans while supporting hydration
Can leave skin feeling tightDesigned for a soft, cushioned finish
Basic wash-and-rinse formulaRice protein, panthenol, centella and native botanicals
Clean is the end resultClean is the first skincare step
01Australian made
Developed and produced locally in Australia.
02No added fragrance
Formulated without added fragrance or essential oils.
03Vegan-friendly
Made without animal-derived ingredients.
04Sulphate-free cleanse
A mild glucoside and betaine cleansing system.
Our approach
Seoul state of mind.
Made down under.
We love the Korean skincare philosophy of thoughtful formulas, hydration and consistency. We pair that inspiration with Australian manufacture, native botanicals and a healthy refusal to overcomplicate your bathroom shelf.
CHEEKY started with a simple idea: serious skincare should still have a personality.
Joel · FounderThe CHEEKY equation
Good skin.
Less theatre.
Korean inspired
Hydration, consistency and skin comfort before noise.
Australian made
Local development with native botanicals in the mix.
Built for real life
An easy daily ritual—without the ten-step theatre.
Coming next
CHEEKY 02Soft Reset.
Hydrating milky toner.
In development. That is all we are saying—for now.
Get the first update →02 / TONER
COMING SOON
COMING SOONThe CHEEKY ritual
Wash your face.
Keep it CHEEKY.
- 01
Wet the face.
- 02
Let CHEEKY handle the cleanse.
- 03
Rinse well. Pat dry. Stay CHEEKY.
Get in early
First dibs look
good on you.
Join the first drop for the launch date, early access and the occasional CHEEKY update. No inbox drama.
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Good questions
The fine print,
without the tiny font.
01When is CHEEKY launching?+
We’re currently perfecting the formula, packaging and final production details. Join the list and we’ll share the launch date with you first.
02What kind of cleanser is it?+
A lightweight daily gel cleanser designed to remove everyday buildup without leaving skin feeling stripped or squeaky.
03Who is it being made for?+
CHEEKY is made for normal, combination, oily and easily dehydrated skin—especially anyone who wants a thorough daily cleanse without the tight, over-cleansed feeling.
04Will it be fragranced?+
No. CHEEKY is made without added fragrance or essential oils—just the formula doing its job.
05Is it vegan and cruelty-free?+
Yes. CHEEKY is vegan and cruelty-free.
06Is the ingredient list final?+
Yes. The formula and ingredient list are final, with rice protein, panthenol, centella and Australian botanicals at the heart of the cleanser.
07What is coming after the cleanser?+
Soft Reset, a hydrating milky toner, is currently in development. We are keeping the rest under wraps—for now.
08How much will the cleanser cost?+
Squeaky Clean will launch at $24.95 AUD for 150 mL. The first drop will be intentionally limited, so the CHEEKY list gets first access.