FIRST DROP · IN PRODUCTIONJoin the list

Korean-inspired · Australian-made

Serious formula.
Cheeky personality.

A considered daily cleanser that washes off the day without making a scene.

CHEEKY Squeaky Clean gentle gel cleanser on a warm stone surface

Squeaky Clean · Gentle gel cleanser · 150 mL

No added fragranceVegan-friendlySulphate-freeAustralian-madeNo added fragranceVegan-friendlySulphate-freeAustralian-made
Squeaky Clean cleanser on a warm stone surfaceFirst dropHover for label detail

01 · Cleanse

Squeaky Clean

Gentle gel cleanser

150 mL · $24.95 AUD · Limited first drop

A thorough but comfortable cleanse with rice protein, panthenol, centella and Australian botanicals. It rinses clean and leaves skin feeling soft—not stripped.

  • 01 Cleanses away daily build-up
  • 02 Cushions skin with humectants
  • 03 Leaves a calm, comfortable finish
First batch in production50 bottles · launch date coming soon

Inside the formula

Every ingredient
has a job.

No filler story. Just a gentle cleansing system and supporting ingredients chosen for how skin should feel afterwards.

01

Rice protein

Helps leave skin feeling conditioned and comfortable after cleansing.

02

Panthenol

A moisture-loving provitamin selected to support a soft, calm finish.

03

Centella

A Korean skincare staple known for its soothing, skin-comforting character.

04

Native botanicals

Kakadu plum and desert lime bring the Australian side of the formula.

The honest answer

“Gentle” should describe
how your face feels afterwards.

Clean skin. Zero drama.

The three-step CHEEKY skincare routine: Squeaky Clean, Soft Reset and Soft Landing

The three-step reset

Cleanse. Replenish.
Carry on.

Step 01

Squeaky Clean

Massage 1–2 pumps onto damp skin, then rinse well.

Step 02Coming soon

Soft Reset

A 125 mL postbiotic milk essence made to hydrate and support the skin barrier.

Step 03Coming soon

Soft Landing

A lightweight barrier gel-cream planned to seal in hydration without a heavy finish.

Get routine updates
Soft Landing barrier gel-cream concept with its carton

On the bathroom shelf next

A small routine.
Nothing extra.

01

Squeaky Clean

Gentle gel cleanser · 150 mL
02

Soft Reset

Postbiotic milk essence · 125 mL
03

Soft Landing

Barrier gel-cream · in development

Our approach

Two influences. One very considered routine.

01 · The inspiration

Korean-
inspired.

Considered textures, thoughtful layering and barrier-first thinking.

02 · The making

Australian-
made.

Practical formulas, native botanicals and fewer unnecessary steps.

Serious skincare thinking, without taking itself too seriously.

Good questions

The fine print,
without the tiny font.

01When does CHEEKY launch?+

The first batch is in production now. Join the list and you’ll hear the launch date before everyone else.

02Is Squeaky Clean suitable for daily use?+

Yes. It was designed as a gentle everyday cleanser for morning or evening use.

03What kind of skin is it for?+

It was designed with normal, combination, oily and easily dehydrated skin in mind—especially if traditional gels leave you feeling tight.

04Is it fragranced?+

No added fragrance or essential oils. The focus is a comfortable cleanse without unnecessary carry-on.

05Is it vegan-friendly?+

Yes. The final Squeaky Clean formula is vegan-friendly.

06Where is it made?+

The formula is made in Australia and inspired by the thoughtful layering and skin-comfort focus of Korean skincare.

07What is coming after the cleanser?+

Soft Reset, a 125 mL postbiotic milk essence, is being developed as the cushioning second step. Soft Landing, a lightweight barrier gel-cream, is planned as step three.

08How much will the cleanser cost?+

Squeaky Clean will launch at $24.95 AUD for 150 mL. The first drop is intentionally limited, so the CHEEKY list gets first access.

First dibs look good on you

Get the launch date
before the group chat.

First-drop news, formula notes and no inbox carry-on.

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